John Cowgill | September 16th 2019
Keeping Code up to Code. Why We’re Thrilled to Invest in FOSSA.
Companies that start in so-called unsexy markets are my thing.
Martina Lauchengco | September 4th 2019
You’re the founder of an early-stage startup. This is how You Start Marketing.
Marketing seems pretty straightforward, right?
Costanoa Ventures | August 13th 2019
Roadster: Disrupting an industry from the inside out
When startups approach a category, their goal is often to replace existing processes with something entirely new, digital, and better. But…
Martina Lauchengco | September 17th 2019
“Don’t listen to the Silicon Valley archetypes,” and other priceless advice I heard at the…
Usually when I attend events, I try to tweet key quotes and learnings to share them.
Costanoa Ventures | July 22nd 2019
How to leverage product as your growth engine
When many startups take on a funding round, their immediate instinct is to scale the business. Often, that involves massive digital and…
Costanoa Ventures | June 5th 2019
How to Create and Secure a Category
A question we hear a lot of B2B startups ask is “What is necessary for us to lead our category?” It can take many forms, but there are…
John Cowgill | May 20th 2019
A Practical Guide to Understanding and Reducing Churn
High growth SaaS startups often think they have it all figured out. They nail product market fit, staff up a go to market team, and grow…
Greg Sands | April 30th 2019
The key metric every SaaS startup should track: churn
When I was in business school, I made a lot of great connections (including one with my wife) but only learned two tangible things. Both…
Mark Selcow | March 4th 2019
The CEO’s Role in HR from Founding to Scaling: 10–25 employees: CEO = Player/Coach
Earlier in this series, I discussed the CEO’s role in HR when there are fewer than 10 employees. The CEO is the doer — recruiting the…