Greg Sands | October 9th 2019
Welcoming Amy Cheetham and Tony Liu to Costanoa
As Costanoa approaches its eighth birthday, we are more than ever convinced that our unique approach to venture investing is just what the…
Costanoa Ventures | September 30th 2019
3 signposts on the road to product market fit
In the earliest stages of startup life, every founder’s central task is to find the right product market fit. They must find a real…
John Cowgill | September 16th 2019
Keeping Code up to Code. Why We’re Thrilled to Invest in FOSSA.
Companies that start in so-called unsexy markets are my thing.
Martina Lauchengco | September 4th 2019
You’re the founder of an early-stage startup. This is how You Start Marketing.
Marketing seems pretty straightforward, right?
Costanoa Ventures | August 13th 2019
Roadster: Disrupting an industry from the inside out
When startups approach a category, their goal is often to replace existing processes with something entirely new, digital, and better. But…
Costanoa Ventures | July 22nd 2019
How to leverage product as your growth engine
When many startups take on a funding round, their immediate instinct is to scale the business. Often, that involves massive digital and…
Costanoa Ventures | June 5th 2019
How to Create and Secure a Category
A question we hear a lot of B2B startups ask is “What is necessary for us to lead our category?” It can take many forms, but there are…
John Cowgill | May 20th 2019
A Practical Guide to Understanding and Reducing Churn
High growth SaaS startups often think they have it all figured out. They nail product market fit, staff up a go to market team, and grow…
Greg Sands | April 30th 2019
The key metric every SaaS startup should track: churn
When I was in business school, I made a lot of great connections (including one with my wife) but only learned two tangible things. Both…