Get to great faster
Our Operating Team has best-in-class marketing, sales, and talent executives whose full-time job is to help you figure out what matters most and ask better questions no matter what problem you’re trying to solve.
Satyen Sangani, Co-founder & CEO at Alation
There are patterns when building strong enterprise software companies and Costanoa knows them. Their counsel has saved us countless hours of wasted time and energy.
Masha Sedova, Co-founder & CPO at Elevate Security
Costanoa understands the Founder journey - that there will be a lot of highs and lows. Wherever we are in the journey, their team has been there to listen and support.
Bryton Shang, Founder & CEO at Aquabyte on GTM Lab
The content was extremely relevant to what we are going through right now. The facilitator explained the framework well-- in simple English supporting it with solid examples.
Experienced guides for your journey.
There is no playbook. We give you specific guidance for your vertical, stage and situation – not received wisdom or generic advice.
We guide you through Costanoa’s Go-to-Market Field Manual, designed to help each company create a smart foundation by finding not just your Product Market Fit, but your GTM-fit.
Sprints | Labs | Toolkits
The Operating Team engages in Sprints on whatever your companies need most: positioning, messaging, funnel refinement, sales playbooks, talent plans, or sales enablement. And we help you create outputs, not just give advice.
We work with you at the speed you need to help you figure out what to do next and why.
TALENT & PEOPLE
PRODUCT & MARKETING STRATEGY
MARKETING & SALES FUNNEL
Experts in the field share best practices in workshops attended by entire teams from a variety of functions.
discover tools, organizing for scale
using SEO to create pipeline, building great playbooks
how to create great demos, MEDDIC
share and learn from your peers
When you want to grow faster, we have partners and programs that offer discounts, provide expert advice, or a room of executives who connect you with prospects.
COSTANOA EXECUTIVE ADVISOR 50 (CEA50)
PEER BASED COMMUNITIES
Best Practice Frameworks
Our Go-to-Market Essentials give you a jumpstart on much of the foundational work needed to start a company.
TALENT & PEOPLE TOOLKIT
INTERVIEW & JOB SCORECARDS
VETTED RESOURCE LISTS
John Cowgill | October 20, 2020
So You Want to Branch Out Into Lending? 3 Considerations for Vertical ...
Vertically-focused software companies are an interesting beast – and the topic of their ability to expand their opportunities through offering...
Costanoa Team | October 14, 2020
The Sky Has No Limit: How to Make Big, Hairy, Audacious Goals Work at ...
There are many different approaches to growth. Most modern startups develop a product and then pivot to find product-market fit,...
Greg Sands | October 6, 2020
To Grow in a Crisis, Bring an Athlete’s Approach
In the best of times, attempting quick growth is a high-wire act that requires incredible energy, coordination, hiring, and capital. ...
Tony Liu | September 29, 2020
Making data science accessible to the enterprise: Our investment in Co...
Data science has gained significant mindshare across many industries over the last decade. Today, organizations are accumulating vast amounts of...
Mark Selcow | September 28, 2020
Enabling the Future of Health Insurance: Our Investment in Noyo
An exciting new wave of HR benefits platform companies – like Gusto, Bamboo, and Rippling – are transforming how employees...